Representing Air Mauritius will be Laurent Recoura, the airline's Chief Commercial Officer and the architect of its new advertising campaign, "From the Golden Eye to the Golden Hour." The campaign follows a British family's journey from London's South Bank to a Mauritian beach at sunset, framed by the airline's new tagline, "We are Mauritius." It is fronted by a duck mascot guiding the family from one golden landmark to another.
Recoura is expected to set out several priorities for the airline: the appeal of non-stop flights — currently five a week between London Gatwick and Mauritius — an onboard experience built around Mauritian identity rather than that of foreign carriers, the case for a strong national airline serving an island nation, and the wider transformation under way at Air Mauritius since its new chief executive took charge. He is also likely to underline the carrier's role in driving the island's economic development.
The MTPA -represented by its Chairman, Dinesh Burrenchonay - for its part, is expected to focus on positioning Mauritius as a safe and peaceful destination, setting out new communication priorities and highlighting the breadth of its tourism offering. The body is using the event to relaunch its messaging in the UK after a prolonged absence from the market.
Taken together, the two organisations are sending a clear signal: that Mauritius intends to reassert itself with British travellers, just as its flag carrier reworks both its image and its links to one of its longest-standing markets.